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Building a New Model for Agencies and Consultancies in China and Beyond
Reinvention is a constant that all businesses and industries go through. Ad Agencies, Media Agencies, Market Research Agencies and Management Consultancies are currently going through one such...
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‘Social Media’ IS NOT Media, ‘Social Media’ is Social.
Every time I read or hear someone use the term ‘Social Media’ I shudder. That’s because nine times out of ten the term is used for instructing how to Use social media, with little attention paid to...
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